info@thesumneradvantage.com

(978) 210-5124

Web Site Designer- North of Boston in Peabody, MA

1. Inexpensive, effective advertising: The total cost of setting up and maintaining a web site is much less expensive than placing ongoing ads in either the yellow pages or the newspaper.

2. Convenience for prospective and present clients: Using the internet to search for businesses has become much easier and faster than scouring through the Yellow Pages or a newspaper. Clients are 'tuned into' internet browsing as is evidenced by the major advertising drop off of all print media.

3. Say so much more: You can say so much more on a website than you could in any print advertisement. There are no space restrictions so you can provide your clients with so much more than just your name and address and telephone number.

4. A living document: A web site is a 'living document' which can be updated at will whenever there is something new to say or to correct. Once the newspaper ad or yellow page entry is printed it can't be retracted.

5. Always Available: Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customer's questions for you. With an Email link on every page, they can very easily send you a message any time of day and don't have to wait for regular business hours. designed web site adds a level of professionalism to the business.

6.  Provides Greater Exposure:  Newspaper and Yellow Page advertisements are very restrictive in the area they cover.  With the internet you can expand that exposure.

7.  Direct more clients to your business:  With the Yellow Pages, you are limited to certain search headings.  Using a variety of 'Keywords' in your web site code, you can direct more clients to your site.  For example if you are a lawyer specializing in Family Law, but also do Real Estate and other Civil Litigations... you can add each of these keywords and sub-keywords and specific geographic locations (such as North of Boston) into the code.

8.  Everyone is doing it:  While that's generally not a reason to get a web site, it is becoming more important as customers expect  the businesses they deal with to be 'state of the art'... a well designed web site adds a level of professionalism to the business.

9.  Customer Referrals:  The best form of advertising is a reference from a previous customer.  For potential new customers they can get this input from a 'what our customers are saying' section on the web site. Even word-of-mouth new potential customers will want to check you out before giving you their business.